Project Brief: The brief was to create an elaborate illustration set that would represent the brand CNH across different platforms like website, mobile application, marketing, social media and communications, keeping a diverse audience and their representation.
Connect And Heal (CNH)
Designing of Unique Illustration Set
Scope of the project
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Develop an illustration set for uniformity across all channels
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Choose a simple yet effective style for illustrating listed scenarios
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Ensure representation of CNH's diverse user base
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Maintain consistency across platforms
Challenges
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Ensuring consistency while accommodating diverse scenarios and user bases
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Balancing simplicity with the need for clear and detailed illustrations
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Addressing potential cultural or regional differences in interpretation
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Managing feedback and revisions from stakeholders with varying preferences
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Integrating the illustrations seamlessly across different digital platforms and print media
References and Inspirations
Colour Swatch
An elaborate colour swatch was created with brand CNH in mind and considering diversity and inclusivity of our audience.
Design approach
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Modular Approach for Scalability and Consistency: By breaking down the illustration process into distinct, reusable components, we can easily adapt and expand our work as needed.
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Simplification of the illustration style Yet detailed approach: The focus is on clean lines, clear shapes, and a cohesive colour palette, which together create a visually appealing and easily understandable illustration.
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Visualise all the possible variants of the base illustration: By generating multiple versions, we ensure that the illustration can be adapted to various formats, platforms, and audiences.
Visualising the brand messaging
First port of call for assured healthcare
For your entire Family’s Healthcare needs
Examples demonstrating the variants of the primary illustration.
Primary illustration
Variants of the primary illustrations
Primary illustration
Variants of the primary illustrations
More scenarios and variations
Examples to demonstrate consistent usage of illustration across different channels
Social media posts
Infographics
(In app content)
In App illustrations
