​The campaign was visualised with the idea of focusing on a particular muscle which can be toned only with regular exercise. The colour of the imagery has been toned to resemble chocolate. The campaign in a subtle way co-relates the brand with toned bodies.

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Target Audience: Fitness enthusiasts, bodybuilders, and Sports persons.

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​Client: Rine bars

Agency: Tenet Advertising and Internal communications.

Scope of work: Conceptualization, Art direction, Image processing and design.