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Shakti
Political Power to Women
Shakti', is a non profit organisation with a mission to empower women in Indian politics.
Brief: To design a logo or an emblem that signifies the purpose of the organisation. To represent strong women from different walks of life and social background.
Design evolution
Few options were explored with different women's profiles.
Final Logo
Sketch on paper & references
The three women motifs in the logo had to look strong, and determined and had to represent women from all walks of life. Also, strong imagery as a base to represent the political angle had to be conceived. A simplified motif of the Indian parliament did the job.
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